The “EMPIRE” letters are made of gold resembling the value of the brand.

The small letter “e” on the “EMPIRE” letter represents that all great things or empires start from small humble beginnings

The gold crown represents the kings and queens that have been built by the brand. The gold crown seems partially cut by the light. This means on the way to become the light of the world you will face obstacles or people that fight you but stil your value as a king or queen will not be taken away because of a few bruises or flaws.

263 represents the +263 code of Zimbabwe which is the origin of the birth place of the brand that is set to become a global influence.

The yellow colour on “2” represents the immense resources that the brand has acquired and a bright dawn of a promising future full of success twice as much as you can ever possibly imagine.

The green colour on “6” represents the Empire 263 GreenWorld project that is advancing annually with great yields of various organic vegetable products using the modern drip irrigation farming methods to produce 6 fold as much produce that would have been attained by other methods.

The red colour on “3” represents that for anything or anyone to prosper there is need to sacrifice a lot of hard work, time and money which are the 3 pinnacles of success.

The world map represents the new aim of the organisation to be influencial in a global economy where Empire 263 enjoys more success and growth with the new partners or stakeholders across the world.